Sales & Marketing Featured Stories:

    • Reputation Management Online Is A Must

      by Alison Stoodley

      Here in NL, and in many other oil-producing regions there is a major downturn in the economy. The last few months have been challenging for all business sectors, and anyone reliant on oil revenue (and in Newfoundland that’s just about every one of us) has felt the pinch in some capacity. Managing your reputation in […]

    • Tina Olivero Talks Sponsored Content: 5 things you MUST KNOW!

      by Tina Olivero

      Forget everything you know about sales and marketing.  It’s 2017, and what worked in sales and marketing 3-years ago will not work this year. It’s just that simple. Today, marketing and sales are really about riding the digital conversation-wave.  It’s about being open to new methods of communicating far beyond the traditional forms of radio, TV, […]

    • The Commercialization Pathway: A Road Map For Energy Technologies

      by Andrea Mendizabal

      The path to the commercial success of an innovation or discovery is a complex road, and it often takes an entire ecosystem to achieve commercialization. In the energy sector, where a host of speed bumps can slow the deployment and adoption of new technologies, the path to success can prove to be an even bigger […]

    • Series 5 – Consuming vs. Creating

      by Anurag Gupta

      As a business coach and trainer with “The Difference Engine” in Vancouver, BC, we’ve had the privilege of working with many top companies in North America, who have experienced exponential growth and success, but, more important, have experienced a sustainable culture of “fulfillment.” This Business Impact series is my best shot at communicating the single […]

    • Series 4 – “No-Thing” Works

      by Anurag Gupta

      One of the most foundational principles of our work as business coaches is “nothing works.” It is a very simple concept, and yet, sometimes, it takes a little work to really understand it. Today, we will talk about applying “nothing works,” as a general overall approach to business, as well as how to have it […]

    • Series 3 – Results

      by Anurag Gupta

      Are you truly interested in new results? Today, I am committed to getting across to you the simplest principle that takes the least resources and makes the most practical real world impact in your business. Applying it will require doing some new things and, for most, getting out of your comfort zone. And, of course, […]

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