by Tina Olivero


In 1968, a book called “Whole Earth Catalog” was published, written by Stewart Brand. This book, which later became known simply as “Whole Earth,” was a guide to tools, resources, and ideas that could help people live a self-sufficient and sustainable lifestyle. It became a cultural touchstone, influencing the environmental movement and the counterculture of the time.

The book’s main point is the importance of a holistic approach to life, emphasizing the interconnectedness of all things. In this view, everything is interconnected and interdependent, and we must take a systemic approach to solving problems. We cannot just look at individual issues, such as pollution or overconsumption, but must address the underlying systems that create these problems.

The book encourages readers to live simply, be self-sufficient, and reduce their impact on the environment. It provides a list of tools and resources for self-sufficiency, such as farming equipment, building materials, and books on various topics. It emphasizes the importance of knowledge and education in achieving self-sufficiency and sustainability. In this view, we cannot simply rely on technology or government to solve our problems; we must take responsibility for our own lives and learn how to live in a sustainable way.

The book also promotes the idea of community and collaboration. It suggests that people work together to achieve common goals, such as creating local food systems or developing renewable energy sources. It encourages readers to question authority and think for themselves, to challenge the status quo and create new ways of living.

One of the key points in the book is the importance of renewable energy sources, such as solar and wind power. The book promotes the use of natural and organic products, warning against the dangers of synthetic chemicals. It encourages readers to be mindful of their consumption and waste, and to reuse and recycle whenever possible. This message is as relevant today as it was in 1968, as we continue to face environmental challenges such as climate change and plastic pollution.

The book also emphasizes the importance of taking care of one’s physical and mental health. It encourages readers to explore and appreciate the natural world, to spend time outdoors and connect with nature. It advocates for the use of alternative forms of transportation, such as bicycles and public transportation, to reduce our dependence on cars and fossil fuels.


  1. Holistic approach to life, emphasizing interconnectedness.
  2. Importance of self-sufficiency and sustainability.
  3. Emphasis on education and knowledge.
  4. Importance of community and collaboration.
  5. Questioning authority and thinking for oneself.
  6. Use of renewable energy sources.
  7. Natural and organic products over synthetic chemicals.
  8. Mindfulness of consumption and waste.
  9. Reuse and recycle whenever possible.
  10. Care for physical and mental health.
  11. Connection with nature and appreciation of the natural world.
  12. Alternative forms of transportation, such as bicycles and public transit.
  13. Use of alternative forms of currency, such as bartering and time-based systems.
  14. Importance of art and creativity in life.
  15. Encouragement to be politically active and engaged.
  16. Responsible use of technology to improve human condition.
  17. Recognition of potential dangers of technology.
  18. Emphasis on diversity and cultural exchange.
  19. Lifelong learning and personal growth.
  20. Decentralized, non-hierarchical approach to social organization.

The book promotes the use of alternative forms of currency, such as bartering and time-based systems. It emphasizes the importance of art and creativity in life, and encourages readers to be politically active and engaged. It advocates for the use of technology to improve the human condition, while also recognizing the potential dangers of technology and the need for caution and responsibility.

One of the key messages in the book is the importance of diversity and cultural exchange. It promotes the idea of lifelong learning and personal growth, encouraging readers to challenge their assumptions and biases. It advocates for a decentralized, non-hierarchical approach to social organization, recognizing the potential of small-scale, local solutions to global problems.

In many ways, “Whole Earth” was ahead of its time. It anticipated many of the environmental and social challenges we face today, and offered practical solutions and a hopeful vision of the future. The book’s influence can be seen in the environmental movement, the organic food and farming movement, and the wider cultural shift towards sustainability and self-sufficiency.

“Whole Earth” is a timeless guide to sustainable living and a holistic approach to life. Its message is as relevant today as it was in 1968, and its practical advice and inspiring vision offer a roadmap for a more sustainable and fulfilling future. As we face the challenges of the 21st century, we can learn much from this pioneering book, and from the values and ideas that it represents.

Tina Olivero

30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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