by Tina Olivero



    Thriving in the digital world means understanding that the new front door of your business is online. The new potential client for your company is online. The business solution you seek is online. The person you are about to hire is online. The next investor you want to attract is online.

    Yes, business is an online network of solutions. A network that’s powered by “search” and executed by the keenest online minds who understand online positioning and presentation. Most businesses have not had the time to become digitally savvy and digital ready. But it’s a must or you will be left behind.

    Here are 5 fundamental considerations to set you on your way to being digitally competent and prepared. While it may seem like a cumbersome task, results prove time and time again that the innovation and efficiencies of online business will often save your company money and time. Some companies have reported cost reductions up to 90% because of the adaptation of online innovation, digital solutions, and web-based integrations. So it’s worth it!

    1. Everything you publish online is an asset . Your email, LinkedIn page, e-news, magazines, presentations, PDF docs, website, videos and your sales assets, are all an integral part of your next client saying YES! They all have to look good, feel good and attract the clients you truly want to work with.

    2. Think of your business as a communications hub. Everything you develop and send out can influence your bottom line. Is your company optimized in the digital world to achieve your desired goals, sing to your clients and have the WOW factor?

    3. We are in the self-publishing era. So having great digital assets that build your marketing and sales collateral is key! Are you optimized to achieve your business development goals online?

    4. Let’s face it. Your online presence is the new front door of your business. Your clients want to open that door and trust that you can deliver exactly what they are looking for. Working with a digital consultant can provide smart solutions that will save you a LOT of time and money. Your digital collateral is a client reaching asset that should be engaging and ACTION-ORIENTED. You will be surprised, online there’s more business than you think and as you build out your digital assets you will find solutions and profit portals that you never even considered.

    5. Your digital assets must support your goals; otherwise, what’s the sense of having them? Goals like growth, hiring, influencing, partnerships, investment, sales, making announcements, leads, launching products, adding team members, profiling awards and accolades, and really anything on your agenda! What would it mean to you to succeed with that goal?

    Think of your company as a network of conversations. Architect sales portals into that network. Be creative. Be imaginative. Be unreasonable. Do things that your competitors won’t do. Amplify your offerings.

    These are the keys to being successful in the new digital world. You are competing for attention. How you get that attention is uniquely yours. Take it and run with it.

    Tina Olivero

    30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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