by Tina Olivero

    Native Content

    July 28th, 2019

    To win in today’s hyper-competitive online world, you can’t sit back and wait for the right suppliers, employees or clients to show up! You have to adapt and digitize.

    You need to be able to communicate online in a way that creates an EXPERIENCE for potential clients, vendors, and employees in such a way that they intimately understand the benefits of working with you. What’s in it for them?

    Today, the digital world is highly competitive and winning online means being smart, digital-savvy with an excellent local and network and reach. The old model of issuing an RFP, posting a job ad, or hoping a client walks in the door no longer works and technology is the reason why.


    These days it’s all about what people can see on their phone, access on computers and tablets, or even listen to on their watch. It’s a whole new world out there and content is key. Content that supports your company culture. Content that attracts employees. Content that sells your product and services. Content that helps you meet your business goals.

    The first time I heard the phrase programmatic algorithms I thought it was a medical term not the future of online communication. It’s the solution to matching buyers with sellers, employers with employees and messages with markets. Computers are so smart these days; they scan the web for people with the same digital footprint (or interests) as you and bring them together for mutual benefit. We’ve all seen it in action, but probably didn’t realize what it is. Remember the last time you googled your favourite vacation spot and then for about a month after you kept seeing ads from that vacation destination on the webpages you googled? That’s programmatic advertising and you can do the same thing with stories or content that relate to your business offerings.

    These days, you can create content that supports your business goals by reaching highly targeted and relevant viewers. Real-time algorithm-driven content is pushed to potential buyers, vendors, partners, clients or employees, who have an interest in what you are doing. It’s called native content marketing and it works! Native programmatic content is the solution to attracting key clients, employees and supplies are now accessed through Programmatic Technology. In other words, allowing computers to do the work for you by tracking the digital footprint of users with one thing in common…mutual interest. In other words, they have been searching for what you are selling.

    Because of programmatic algorithms, it is now possible to reach local and global markets for a fraction of the cost, giving you more options, lower engagement costs, optimizing your processes and creating unparalleled global access.

    Through highly strategic content development disseminated online, you can paint a picture that reaches people at a much deeper level. Through aggregated content, you can now reach thousands of online publications around the globe with the push of a button. Never before have we been able to avail of such a global reach and tap into so many unknown and viable markets! It’s pioneering, and it’s exciting.

    Business is nothing more than a network of conversations. It’s all about communication power, and programmatic algorithms are the way of the future and the way to business power. Supporting native content systems like Outbrain allows for a whole new level of content dissemination reaching hundreds if not thousands of other publishers sites online. Imagine reading the New York Times and seeing your story pop up on the front page. These day’s everyone’s New York Times is different based on the things they search for! Wow!

    With programmatic technology, you can now attract vendors in as little as a month, reach over 1 million relevant, specific, targetted, viewers around the globe! Unprecedented.

    For the oil and gas industry in Canada, it is the possibility of bringing people back home to work on the greatest projects in Atlantic Canada through superior online communications employee-attraction, native-content tools!

    The strategy is to always be in the readers’ world. Supply them with value, value and more value in their reader experience. Solve an issue for them, give them some advice, offer a free consult and then you have a qualified client for life!

    Your job is to figure out how to utilize strategic experiential content that converts to a sale by generating qualified leads from clients who really care/want your product and services.

    At The OGM we have diversified and digitalized to support clients in the new ‘digital era’ with a game-changing solution procurement, hiring and sales. Let us know if you’d like a free consult and we’ll teach you precisely how it can work for your company’s success: tinaolivero@theogm.com

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