by Tina Olivero

    Tina Olivero: Strategic Market Penetration In The New Digital World

    About the Publisher:

    Tina Olivero is a conscious entrepreneur, managing a publishing company – TheOGM.com, a digital media firm – DigitalMedia.ca, and a sales engine firm – TheOGM.ca. She has 30 years in the marketing and sales business. Committed to energy and sustainable development her magazine OUR GREAT MINDS shares the collective intelligence that combats climate change and eradicates carbon emissions.


    The World is changing and it’s changing fast. Today’s communications and marketing solutions are more about going straight to the sale, rather than hit-miss propositions where advertising may or may not work. Tina Olivero says, “Today technology has advanced so that we can accurately hit our target markets with precision. It’s a fascinating time to plug into automation, reach the perfect potential client, and bypass the old ways of marketing and advertising. Let’s put it this way, with today’s tools there’s no need for cold calling, no more knocking on doors, and no more badgering people with endless unwanted phone calls…. rather a direct message to a person who is the perfect match for your product or service. Clients then get less disruption and they get to answer on their terms, in their way, when they are ready. That’s the future of sales.” says Tina Olivero.

    Most people have no idea how deeply the marketing field has been disrupted. With new target markets, programmatic and native advertising and new methods of automation, the entire landscape of how we reach our clients has changed. Tina Olivero says, “Today powerful tools use computer algorithms to identify buyers and sellers and match them together. Hiring is faster and easier. Raising capital is faster and easier. And sales is faster and easier. Having said that you do need to know what you’re doing when it comes to developing a tech stack that is going to ensure you reach your end goal online.”


    The pandemic created a global understanding that if we want a predictable, reliable system of operations and sales we’d have to adapt online. Tina Olivero says, “During the pandemic, we built three essential components for a successful business in the new digital age. 

    1. A sales engine – TheOGM.ca

    2. A digital media agency – DigitalCollateral.ca

    3. A system to get the word out – TheOGM.com

    Having those three systems in place allowed us to grow and scale. The sales engine provides a constant stream of sales meetings every single day with our desired perfect client base.
    1. On average our sales people have 5 meetings a day with perfect potential clients. That’s power.
    2. The agency provides all the digital collateral we need to do business online, which is this era is critical for success. Everything from social posts to LinkedIn makeovers. Your digital assets are everythings. Your website is the front door of your company and your digital assets are inventory in your business, so it’s key to have your assets in order.
    3. The online magazine allows us to disseminate important content and get it out to the masses.

    This 3 tier strategy has proven to be a winner. Our company is not growing it’s scaling exponentially.”


    For companies in the energy sector, both renewables and non-renewables, and those innovators working to save the world from climate change, Tina Olivero has created a free portal in TheOGM.com magazine. This portal appropriately named U PUBLISH IT. It allows users to create content that is educational, uplifting, and provides new solutions for a sustainable world.

    Tina Olivero says, “Understanding that the collective intelligence is going to solve our climate change issues, we built U PUBLISH IT, to be able to provide our startups, innovators, inventors, and creators with a platform to get the word out. I figure that’s a great way to give people a leg up as they get out of the gate and start building their sustainable solutions that solve the world’s greatest challenges in climate change. It’s Our Great Minds, that are going to create a sustainable world and we are here to do whatever we can to help.”

    To publish your articles on TheOGM.com please submit them to:

    To develop your own sales engine and digital assets please contact us directly for a discovery chat:

    Tina Olivero

    30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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