OUR GREAT MINDS

    by Tina Olivero

    Nor-Shipping 2022: Blue Economy focus- NORWEP and offshore wind

    Jon Dugstad, the principal renewables Director at Norwegian Energy Partners (NORWEP) comments, “There’s a good reason we’ve chosen this as our first Nor-Shipping. It’s a question of…Jon Dugstad pauses, like a comedian about to deliver his punchline: … timing.” Although he’s smiling, Dugstad, is deadly serious.

    Now, he believes, is a key moment in the development of the offshore wind industry, and Norway, with its unique strength in both maritime operations and offshore energy production, is perfectly positioned to both add value to projects and client businesses, as well as accelerate its own clean energy transition.

    Dugstad adds, “If you look at plans in the EU, where the goal is increasing offshore wind production capacity from around 12 GW today to 300 GW by 2050, and beyond, including the UK, US and Asia, we see that this is probably the renewable sector with the clearest growth ambitions. Solar obviously has a role to play, as does onshore wind and hydropower, amongst others, but with the expected real, exponential growth and the Norwegian offshore and maritime expertise, offshore wind is a hugely exciting opportunity for our partners (NORWEP’s members)… and, indeed, for the maritime industry as a whole.”

    Generating value

    In analysis released this year, NORWEP forecast that annual revenues from offshore wind could reach EURO 10 billion for Norwegian suppliers by 2030. Dugstad himself believes that a turnover of around EURO 8-10 billion by that point is not just feasible, but realistic.

    “The potential for a national base of expertise that encompasses everything from specialised shipyards, to sea state and weather monitoring, digital O&M solutions, offshore equipment suppliers, shipowners, smart management systems, advanced vessels, heavy lifting, installation expertise – the list really does go on – is huge,” Dugstad argues. “The Norwegian supply chain is in a unique position to support industry development. And, when arguably the biggest challenge the sector faces is managing the expected pace of growth, it needs our help.”

    For Dugstad, and his campaigning organisation, their own challenge lies in creating awareness, building international networks and relationships, and positioning Norwegian suppliers (and developers, such as Equinor) as natural partners.He admits other nations, such as Holland and Denmark, have a head start in terms of recognition, but only because Norway, with a population of just under 5.5million, has traditionally put such an emphasis on oil exploration, rather than wind development, on its continental shelf. “But, as I said,” he stresses, “that also leads to an advantage. We now have so much knowledge, so much operational experience, that is easily transferrable. It’s up to us to get that message out there and facilitate dialogue. There’s real value our partners can add here… so let’s get to work.”

    Global gathering 

    Nor-Shipping 2022, taking place from 10-13 January in Oslo and nearby Lillestrøm, will be an ideal opportunity to do just that, Dugstad opines. NORWEP is hosting its own pavilion in the Blue Economy Hall – which focuses on showcasing and enabling sustainable ocean business success – so participating companies can access the eyes, ears and intelligence of the 50,000 international decision makers expected to attend ‘Your Arena for Ocean Solutions’.

    “The entire maritime industry is gathering in one place for the first time in a long time,” he comments, “and especially those with an interest in marine operations and specialised vessels that serve offshore assets. It’s a hugely relevant arena for us and we expect some very valuable meetings between our partners, project developers, and other industry suppliers we can collaborate with. The world is coming to Norway, rather than Norway having to go out to the world, and that really is too good an opportunity to miss.”

    Nor-Shipping’s Blue Talks – sharing ocean insights

    Building understanding

    Alongside the pavilion, NORWEP will also be inviting offshore wind developers to discuss the challenges they face and the services, technology and expertise they require to tackle them. “I think that’s another area where we can contribute,” the NORWEP executive muses, “by creating a forum for knowledge sharing and building understanding between the various stakeholders needed for success in this arena. That way we can help our partners determine how best they can support the industry, while the developers get the expertise they need for success.”

    He concludes where he began, on a matter of timing, “With COP26 on the agenda and the need to build a renewable energy base fit to realise our climate ambitions – and build it now – we have to realise the enormous offshore wind potential we have in front of us. Together, I believe we can do just that.”So, as he’s already said, let’s get to work.”

    See you at Nor-Shipping…   www.nor-shipping.com www.norwep.com 

    Source(s) and Image(s): Nor-Shipping, Norwep

    Tina Olivero

    30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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      OGM - Our Great Minds