WastAway Taps Branding Veteran Todd Smith as Chief Communications Officer

In a strategic move to fuel its future growth and vision, WastAway, a prominent green tech company converting municipal solid waste (MSW) to fuel, has appointed Todd Smith as its Chief Communications Officer. With nearly 35 years of branding expertise, Smith, former owner of the Deane | Smith agency, is set to lead the company’s branding, PR, and marketing initiatives as WastAway gears up for explosive growth in the waste and recycling industry.

Charting the Future of Green Technology

WastAway’s CEO, Mark Brown, expressed optimism about the company’s future, emphasizing the potential of their multi-patented waste-to-fuel process to revolutionize green technology. Smith’s appointment is crucial as WastAway positions itself for rapid expansion, with two major MSW-to-fuel plants slated for construction this year.

The Green Revolution Unveiled: Turning Trash into Treasure

The first plant, located in Murfreesboro on Butler Drive, is strategically placed to divert 90% of the city’s waste from the Middle Point Landfill. Simultaneously, the second plant in Kern County, California, near Bakersfield, aims to divert 90% of the city’s landfill into renewable biomass fuel. These two cutting-edge facilities represent a combined investment of $120 million and are projected to process an impressive 400 tons of MSW per day each.

Environmental Impact: A Carbon Equivalent of 96,000 Automobiles Off the Road

The significance of WastAway’s innovative approach lies not only in waste reduction but also in its environmental impact. The two plants will collectively eliminate the carbon equivalent of removing 96,000 automobiles from the highway. This translates to a reduction of 866 billion pounds of carbon in the air and the addition of 517,000 acres of forest land producing clean oxygen annually.

WastAway’s Evolution: From Bouldin Corporation Subsidiary to Green Tech Pioneer

Founded in 2002 as a subsidiary of Bouldin Corporation, which originated in 1959 as Bouldin & Lawson, a manufacturer of agricultural and horticultural machinery, WastAway has evolved into a pioneer in green technology. The company’s commitment to innovation aligns seamlessly with Todd Smith’s passion for advancements in the tech world.

Todd Smith: A Journey Through Innovation and Branding Excellence

A former staff writer for The Washington Times and speechwriter for the George H.W. Bush for President campaign, Todd Smith brings a wealth of experience to WastAway. His executive roles in companies like Affinion Group and significant contributions in public relations, marketing, and advertising with HCA and Gaylord Entertainment Co. showcase a career marked by innovation and leadership.

A Visionary Partnership: WastAway and Todd Smith

As a past president of the Public Relations Society of America | Nashville, Smith’s diverse background, including a bachelor’s degree in journalism, marketing, and English from Baylor University, positions him as the ideal leader for WastAway’s communications team. Smith expressed his excitement about joining WastAway, emphasizing the company’s alignment with his passion for technology, energy, and renewable fuels.

Looking Ahead: WastAway’s Exciting New Heights

In a final statement, Smith reiterated his enthusiasm for joining WastAway, emphasizing the company’s position at the leading edge of technology, energy, and renewable fuels. As the Chief Communications Officer, Smith is poised to elevate WastAway’s brand to new heights in the marketplace, marking a significant chapter in the company’s journey.