by Tina Olivero

    5 Ways To Reduce The Risk Of Failure For Your Business

    Running your own business comes with a certain level of risk and uncertainty which is something you must learn to overcome in order to thrive as a successful business owner. However, there are some ways to help minimize risk levels for your business and make sure it’s thriving. We’ll be covering some tips on how to do just this with the following five recommendations, so keep reading.

    Investing Back Into Your Business 

    A key trait of many successful businesses is that they have all been invested back into by their owners. Whether it’s through training programs for their teams or better business premises, investing money back into your business can actually lead to better profits further down the line. When choosing where to reinvest the money, make sure you’ve given it plenty of thought and planning as to how it will actually lead to better outcomes for the business. Although there might be certain areas you would like to spend money on, it might be that there are more pressing things to reinvest in first.

    Taking Out Business Insurance 

    One thing that can end up costing a business a lot of money is failing to take out the right kind of business insurance. Insurance for business helps to cover the cost of any damage or theft to your business premises, legal action taken against you, or employee absences. The right kind of cover for your business will depend on your unique needs and what kind of industry you’re operating in. Make sure you find out what the best coverage options are to help protect your business as well as yourself and your employees.

    Valuing Your Employees 

    An area of running a successful business that is important not to forget is making sure your employees feel valued. The reason this is important is that happier employees that enjoy their role and feel appreciated will be more likely to be productive for the business and want to perform well. There are many different ways you can make sure your employees enjoy working for you and feel supported and happy in their role, for example:

    • Organizing team-building days
    • Investing in staff training
    • Giving regular positive feedback where possible 
    • Offering incentives and rewards for good performance 
    • Providing opportunities for feedback and actioning it where possible 
    • Providing mental health support 

    Boosting Your Marketing And SEO

    One of the most powerful tools a modern-day business can have to improve its chances of success is great marketing. An increasingly important part of marketing includes search engine optimization or SEO. This will help to make sure your business attracts more traffic to your website and reaches a wider digital audience. Marketing is a great way to choose to invest back into your business to help with future growth and profits.

    Keeping Up With Market Trends

    In order to make sure you’re continually appealing to consumers and keeping up with competitors, you need to make sure you’re regularly researching market trends. This helps you identify positive changes you could make to your business or what it has to offer to customers. Giving your business a unique selling point will help it to stand out from competitors and attract more attention from customers towards your business. 

    Tina Olivero

    30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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