by Tina Olivero

Tina Olivero: New E-World Sales & Marketing Systems for Industrial Companies

The pandemic transformed how we stay connected. It changed how we share ideas and opportunities. People had to get creative, and they had to do it fast. 

The result was a whole new E-World that ultimately will make us more versatile, globalized, and resilient.

When people stopped flying planes and the world pretty much shut down, people had to implement new business models for marketing, sales, hiring, investor relations, PR, supply/vendors and processes, partnerships, and more.

This new E-world means harnessing zoom and teams platforms and ensuring online meetings are connected and professional even if you were meeting from your bedroom.

While we now start to get back to a ‘new normal’ and travel becomes more available, the power of E-business will forever play a role in how we expand and grow from here forward.

See it as an opportunity rather than a problem.

Six E-Sales Opportunities To Grow Your Company In The New Digital World

If you want to sell a product or position your company for an important bid, how are you going to accomplish your goals in Covid times?  

When we are working from home, using zoom, or dealing with outside distractions, how can we succeed? Those are the challenges of the day. It is a new challenge, to find ways to keep ourselves and our clients connected, online.

Believe it or not, with creativity and engagement, we can have an effective E-Work environment that can out-perform old sales models.

  1. Think about it, less travel, more meetings, less cost, more communication. It adds up. Business is nothing more than a network of conversations. People who organize meetings effectively, stack meetings, and create an E-Flow work environment will win the game of the E-work world.
  2. Building great relationships that create trust and rapport is still the foundation of any relationship. Having clients get to know, like, and trust you is key; so, the rules have not changed. Building rapport still means a professional appearance online and an appropriate zoom background. It means good communication, understanding your client, finding common ground, discovering needs, sharing experiences, matching mannerisms and speech, future pacing, and finding solutions. 
  3. Quickly adapting to this new E-World means recreating the outside world inside the computer world. It means finding new ways to connect and get personal with relationships so that there is a strong foundation of trust established online.
  4. Computer advances and algorithms have taken over the laborious job of research and client acquisition. Business development costs came down, workflows became more efficient, and sales grow from there. 
  5. The E-world will expedite globalization, and before we know it, doing business anywhere in the world at any time will be an affordable proposition. Global commerce is emerging, and the opportunities are truly endless.
  6. We must look into the future and see where nations will unite in common goals. Languages will merge, and borders and boundaries will fall away. Free markets will be the foundation of the global playing field of business as we grow exponentially with E-Business automation and processes.


As publishers of a global energy magazine, The OGM served clients around the globe ensuring suppliers and energy companies got their message to the right market.

Publisher Tina Olivero says, “During the pandemic it became apparent that tradeshows and flying to meetings was not an option for us or our clients. E-meetings became the norm and suddenly, the world got much smaller. Client contact became easier, faster, and automated. Computer advances and algorithms took over the laborious job of research and client acquisition. Business development costs came down, workflows became more efficient, and sales took off for us. That would not have happened, except for the pandemic. Long story short, there’s a silver lining in everything, when we are willing to embrace the challenges, we then reap the rewards.”

PaaS is a client solution that searches out potential clients, matches content with buyer and seller and creates an automated lead generation system. Where traditional advertising could be hit and miss at times, PaaS connects those interested, with those selling and the computer algorithm does all the work of bringing them together. As a result, expanding into new markets is now affordable. Finding your exact right client is now easier. All of this is because of the new E-Work environment and computer AI.

Visionary Tina Olivero says, “The E-world will expedite globalization and before we know it, doing business anywhere in the world at any time, will be an affordable proposition. Global commerce is emerging, and the opportunities are truly endless.”


Ryan Burrowes, CEO of Warehouse Transport Group and head of Canada/Guyna operations said, “As a CEO of a growing logistics and investment company, I was in dire need of new digital technology to take my business online. We needed a marketing and sales enhancement solution and a way to scale. I found everything and more with Tina and TheOGM Agency team. Having lived all over the world, Tina is a visionary who sees things from a global perspective.

Our operations have a foothold in Guyana, Ontario, Nova Scotia, and Newfoundland. So Tina and her team are a perfect fit for us. The OGM’s new digital business development solutions are strategic and sustainable for the new world order where everyone is doing business on Zoom.

The OGM digital tools come with algorithms and automation that provide us with a flow of never-ending, high-level opportunities to quote on new work. Not just any work but leads with key decision-makers for our business. That is invaluable. The OGM is a platform with new digital tools that we all need in a business in this day and age. This new digital game is entirely different and capitalizing on that makes for really exciting times. Tina and her team have gone over and above our contractual agreement and, honestly I wouldn’t have it any other way. That’s the people we want to work with. Already, I consider her a part of our family, for now, and for the future.”

Ryan Burrowes CEO, Warehouse Transport Group Canada-GuyanaWarehouseTransport.ca

New digital processes make things easier. Early adapters will create long-term sustainable companies.


There are many companies out there that are trying to adapt online. For energy companies choosing the right partners who have extensive experience in the energy industry is key.

Tina Olivero says, “The most important part of outreach and communication right now is content. You have to partner with key marketing and sales people who speak “energy”. Otherwise you are trying to bring your clients into your world, with someone who does not understand your business and most importantly, doesn’t understand what your clients need. That’s a one way ticket to no success.

Aligining with The OGM as 30-year publishers of energy content, coupled with our digital media agency, makes The OGM a premium choice. When you have that level of business competence, communication is easy. Adapting with new digital processes and creating automations has to be routed in powerful words, which create powerful actions, which create powerful results. It’s that simple. These are truly incredible times. Reach out and lets what we can create.


About the Author Tina Olivero

Tina Olivero is a conscious entrepreneur, managing a publishing company – TheOGM.com, a digital media firm – DigitalCollateral.ca and a new Sales Engine company – TheOGM.ca. She has 30 years in the marketing and sales business in the energy sector. She is committed to energy and sustainable development with her Our Great Minds. This innovative magazine shares the great minds and collective intelligence that are combating climate change and eradicating carbon emissions. 

Tina Olivero

30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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