by Tina Olivero

    Less is the New More

    When you think about it, the things we want and hope for are often not the things we value the most. That bigger house or car might be nice to have, but is that designer suit really a priority, given that we have hunger and wars in the world?

    The energy industry, while a necessary underlying foundation of everything we do, is critical to our advancement, and it’s valuable. But it’s not more valuable than human life, not more valuable than people being fed, not more valuable than cultures coming together for a higher unity and collaborative effort.

    Today it’s more evident than ever that what we need more of … is less! Yes, less is the new more. As people get in touch with what’s really important, what has true value, and what really makes life work, it’s obvious that sustainability is the goal—and, therefore, less is more.

    “Less is the new more” is an intriguing paradigm. It’s a new way of thinking. It’s a cultural shift. And it’s something to celebrate. We would like to acknowledge the energy industry for focusing on higher level questions such as these thought provokers:

    -What makes your company, community, and your world sustainable?
    -Where do you need to reduce, cut back, save, and reserve the energy of our world?
    -Where do we need to utilize our current non-renewable energy resources as the catalyst for renewable energy regimes?
    -Where do we need to utilize our excess and move it to people, places, and programs where people are in need of the basics like water and food?

    These are the truly inspiring questions of the day that will lead us to the sustainable world that we all desire. They are the questions that bring us to the core of what we value.

    As the energy industry enquires into these domains, expect to find the answers in the pages of The OGM. It’s our commitment that we deliver on the topics that will make the difference in our new-energy, sustainable world!

    Tina Olivero

    30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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