by Tina Olivero

    Cultivating Tomorrow: Husqvarna’s Global Initiative for Biodiversity

    In a world where the environment faces unprecedented challenges, Husqvarna Group emerges as a beacon of hope and change. The global leader in outdoor power products has just taken a groundbreaking step towards preserving our planet’s biodiversity by establishing the Husqvarna International Biodiversity Advisory Board. This illustrious panel of distinguished experts is set to redefine the future of market and product development, aligning with the COP 15 commitment to safeguard and restore biodiversity by 2030.

    The urgency of the matter became clear at COP 15 in 2022, where leaders from around the globe pledged to take “urgent action” to “halt and reverse biodiversity loss” by protecting 30% of the planet and restoring 30% of ecosystems within this decade. Husqvarna Group’s Advisory Board is more than a response; it’s a proactive commitment to being at the forefront of this global initiative.

    Imagine a group of visionary minds converging to create a strategy that not only safeguards our ecosystems but propels our understanding of biodiversity into uncharted territories. That’s precisely what the Husqvarna International Biodiversity Advisory Board is all about.

    Headlining this exceptional assembly is Chairman Thomas Elmqvist, a PhD and professor in Natural Resource Management at Stockholm Resilience Centre, Stockholm University. His focus on urbanization, urban biodiversity, and ecosystem services positions him as a thought leader in the field. Joining him is Sandra Lavorel, a functional ecologist with 20 years of interdisciplinary research at the French CNRS, specializing in global change, ecosystem services, and sustainability at various scales.

    Adding a touch of American expertise is Dr. Steven Handel, Distinguished Professor of Ecology Emeritus at Rutgers University. His insights into the restoration ecology of urban habitats, coupled with his experience as a Visiting Professor at Harvard University’s Graduate School of Design, make him an invaluable asset to the board. Rounding out this esteemed group is Cecilia Polacow Herzog, an urban landscape planner and professor at the Pontifical Catholic University of Rio de Janeiro, offering a unique perspective rooted in the vibrant landscapes of Brazil.

    The formation of this Advisory Board is more than a symbolic gesture. It’s a declaration that Husqvarna Group is committed to setting the bar high in environmental stewardship. Jonas Willaredt, Vice President of Sustainability Affairs at Husqvarna Forest & Garden and the company representative to the Advisory Board, underlines the importance of the venture, stating, “Preserving biological diversity is incredibly important to us as a company, given our strong connection to forests, parks, gardens, and urban gardening. The Husqvarna International Biodiversity Advisory Board will function as a guiding light and give direction to our future initiatives. We feel honored to have these distinguished experts as support in our continued journey.”

    What makes this endeavor particularly thrilling is the potential for impact on the ground. The Advisory Board’s mission extends beyond discussions; it’s about fostering knowledge exchange and pinpointing opportunities that empower Husqvarna’s customers to make informed decisions in the quest to preserve biodiversity. In essence, it’s a call to action, a rallying cry for everyone who values the planet we call home.

    As the world grapples with environmental challenges, the role of corporate leaders in driving positive change becomes paramount. Husqvarna Group is stepping into this role with purpose and vigor, recognizing that the solutions of tomorrow are shaped by the actions we take today.

    The Husqvarna International Biodiversity Advisory Board is not just a think tank; it’s a powerhouse of innovation and influence. It will play a pivotal role in validating current and forthcoming solutions and services from Husqvarna, ensuring that every product and initiative aligns with the goal of preserving and restoring biodiversity.

    Husqvarna Group’s bold move to establish the International Advisory Board of Biodiversity experts is not just a corporate decision; it’s a commitment to a sustainable future. With a stellar lineup of experts leading the charge, the world can expect innovative solutions and a renewed focus on preserving the rich tapestry of life on our planet. As we navigate the complexities of the 21st century, Husqvarna Group is leading the way, showing that corporate responsibility and environmental stewardship go hand in hand. The future is green, and with initiatives like these, it’s looking brighter than ever.

    COP 15 Commitment
    Husqvarna Group Press Release

    Tina Olivero

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