by Tina Olivero

SENDLE: World Leaders in Carbon Neutral Shipping

As the world becomes more conscious about sustainability and the effects of climate change, it has become imperative to find more sustainable ways to do business. This is where companies like Sendle come in, with their mission to make shipping more environmentally friendly.


Sendle is a parcel delivery service that uses a unique carbon-neutral shipping model. The company taps into big business delivery networks and makes them available to everyone. Rather than putting more trucks on the road, Sendle makes use of wasted space in existing delivery trucks, maximizing the efficiency of all of those shipping routes. This eco-friendly approach to shipping has made Sendle a popular choice for small businesses particularly those in eCommerce that want to reduce their carbon footprint. The remaining emissions are calculated and accounted for through high-quality offsetting projects.

Veena Harbaugh is the director of sustainability at Sendle and plays a key role in driving the company’s mission toward sustainability. She has a passion for environmental issues and has dedicated her career to finding sustainable solutions for businesses. She believes that businesses have a critical role to play in reducing their environmental impact and that the circular economy is a powerful tool to achieve this.

The circular economy is an economic system that is designed to minimize waste and maximize the use of resources. It is a closed-loop system where products are designed to be reused, repurposed or recycled, thereby reducing waste and preserving resources. In this system, businesses can create value while reducing their environmental impact. With its focus on sustainability, Sendle is doing its part to drive the circular economy by helping to shift the behavior of eCommerce shoppers who tend to overbuy, use, and then throw out products that often end up in landfills. Sendle’s intent is to encourage online shoppers to buy thoughtfully from small businesses and even persuade them to become producers of sustainable products and services as small businesses.

Sendle is also helping businesses to operate more sustainably. Additionally, Sendle offers packaging made from compostable materials, making it easy for businesses to reduce their waste.

“As eCommerce accelerates, small businesses need access to shipping networks that are cost and carbon-efficient so they can effectively compete with big online retailers. Sustainable shipping that minimizes and accounts for the environmental impact is critical to helping people support good businesses, buy better products, and keep valuable resources in use, rather than heading to the landfill,” says Veena.   


1.   Carbon-neutral shipping:
Sendle has established a unique carbon-neutral shipping model, which ensures that every package that is delivered through its network has a minimal environmental impact. They offset the carbon emissions produced by each package’s delivery and invest in carbon offsets and renewable energy projects to support the transition to a low-carbon future.

2.   Sustainable packaging:
Sendle offers sustainable packaging made from compostable materials to help businesses reduce their environmental impact. The company will also soon be launching new mailers in Australia that are made from ocean-bound plastic pollution. 

3.   Delivery fleet:
Sendle reduces the environmental impact of shipping by tapping existing shipping providers and filling their vehicles to ensure every trip is as efficient as possible. With this model, Sendle helps its shipping partners make their routes more efficient and profitable.

4.   Streamlined shipping process:
Sendle has optimized its shipping process to minimize waste and reduce carbon emissions. By using data and analytics, Sendle carriers have streamlined the delivery process, reducing the need for unnecessary stops and optimizing delivery routes to minimize emissions.

5.   Education and advocacy:
Sendle is dedicated to educating businesses and consumers about the importance of sustainability in the shipping industry. They provide resources and guidance on sustainable practices, and they are advocates for policies that support the transition to a low-carbon future. Through their education and advocacy efforts, Sendle is helping to reshape the shipping industry by encouraging more sustainable practices and promoting environmental responsibility.

Harbaugh and the Sendle team are passionate about educating their customers about the importance of sustainability and the role that shipping can play in the circular economy. They believe that businesses have a responsibility to consider their environmental impact and take action to reduce it. Through its carbon-neutral shipping model and commitment to sustainability, Sendle is leading the way in creating a more sustainable shipping industry.

Sendle’s approach to sustainability and its commitment to reducing its environmental impact are inspiring. A circular economy is a powerful tool for businesses to create value while minimizing waste and preserving resources. Veena Harbaugh and the Sendle team are showing that it is possible to operate a successful business while also being environmentally responsible. By making sustainability a priority, businesses can make a positive impact on the environment and create a more sustainable future.

Tina Olivero

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