by Tina Olivero

Publisher Tina Olivero Says, “Stop Using Paper, Start Planting Trees.”

Publisher Tina Olivero says, “Our decision to stop printing TheOGM magazine on paper and go fully digital was incredibly hard for us. People loved our print edition and clients had a real sense of pride about having it in their offices. But we bit the bullet and went all in digital in 2022 and haven’t looked back since. Today we are creating a replica of the print edition in a flipbook that has a 20x larger audience globally and looks exactly like the print edition – except it’s online. Check it out, it’s pretty cool.”



Olivero says, “Planting trees is one of the best ways to combat climate change and protect our environment. Trees provide us with oxygen, absorb carbon dioxide from the air, reduce erosion, and provide habitat for wildlife. As the world becomes more aware of the impact of climate change, many individuals and companies are taking steps to reduce their carbon footprint, and one company that is leading the charge is LetsPlantTrees.ca. Last year we used advertising profits to plant 1000 trees with Let’s Plant Trees. Essentially our advertising dollars support trees being planted and helping the environment. We are really excited about that!”


LetsPlantTrees.ca is a company that is dedicated to reforestation and planting trees to help fight climate change. They work with partners and volunteers to plant trees in areas that have been affected by deforestation, natural disasters, and other environmental issues. They have already planted millions of trees in BC and their goal is to plant as many trees as possible.

Planting trees is not only good for the environment, but it also has many benefits for businesses. Companies that use paper products can reduce their environmental impact by planting trees and using recycled paper products. By planting trees, businesses can offset their carbon emissions and demonstrate their commitment to sustainability.

Tlicho elders and tree planting experts on Tlicho land in the North West Territories

LetsPlantTrees.ca offers a variety of services for businesses that want to get involved in reforestation efforts. They can help companies develop a reforestation strategy that is tailored to their specific needs and goals. They can also provide guidance on choosing the right trees to plant and how to maintain them.

CEO and President of Let’s Plant Trees, David Tonken says, “Recently we’ve been working in the Northwest Territories assessing potential tree planting sites. This picture above is taken with Tlicho elders and tree-planting experts on Tlicho land in the NWT.

David adds, “We are currently planting trees in the interior of BC where we plant an average of 1.5 million trees a year. We planted 1,000 trees on behalf of OGM last year on the McLeod Lake Indian Band lands northwest of Prince George BC.”


The trees we plant provide cultural and economic opportunities for the First Nations on whose land we plant. They rely heavily on a healthy forest and by kickstarting forest regeneration we attempt to restore the land decades sooner than would otherwise be the case. Local communities provide planting support through the provision of labor, camp supplies, environmental monitors and long-term site maintenance. The planted trees sequester carbon, assist in erosion control and will eventually provide a natural habitat for thousands of forest species.

In addition to their reforestation efforts, LetsPlantTrees.ca also offers carbon offsetting services for businesses. By offsetting their carbon emissions through reforestation, businesses can reduce their environmental impact and demonstrate their commitment to sustainability.

There are many reasons why companies should consider planting trees and reducing their paper usage. By doing so, they can reduce their carbon footprint, demonstrate their commitment to sustainability, and contribute to the fight against climate change. LetsPlantTrees.ca is an excellent resource for businesses that want to get involved in reforestation efforts and make a positive impact on the environment.

Planting trees is an important step in combating climate change and protecting our environment. Companies can reduce their environmental impact by planting trees and reducing their paper usage. LetsPlantTrees.ca is a company that is leading the charge in reforestation efforts and can help businesses develop a strategy that is tailored to their needs and goals. Let’s all work together to plant more trees and create a sustainable future for generations to come.

Tina Olivero

30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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