by Tina Olivero

    DIGITALIZATION: Programmatic Power At Work For You!

    Today, the digital world is highly competitive. You have to be smart, digital-savvy and have an excellent local and global reach! The old model of issuing an RFP, posting a job ad, or hoping a client walks in the door, no longer works! Technology is the reason why.


    Programmatic content development is an online automated process of targeting buys. It’s really simple; You create content that supports your business goals by reaching highly targeted and relevant viewers. Real-time algorithm-driven content is pushed to potential buyers, vendors, partners, clients or employees, who have an interest in what you are doing. Programmatic communication dramatically changes the way that marketers select venues for digital advertising placement. Approaches vary depending on the company goals.

    A new way to communicate and connect, around the globe!


    To compete in today’s hyper-competitive online world, you can’t sit back and wait for the right suppliers, employees or clients to show up! You have to adapt and digitize. You need to be able to communicate online in a way that creates an EXPERIENCE for potential clients, vendors, and employees in such a way that they intimately understand the benefits of working with you.

    The solution to attracting key clients, employees and supplies are now accessed through PROGRAMMATIC TECHNOLOGY. In other words, allowing computers to do the work for you by tracking the digital footprint of potential clients, suppliers, and employees, that could be the right match for your company.

    Because of advanced programmatic algorithms, it is now possible to reach local and global markets for a fraction of the cost, giving you more options, lower engagement costs, optimizing your processes and unparalleled global access.

    Through highly strategic content development disseminated online, we paint a picture that reaches people at a much deeper level. We take the time to architect content in new digital ways that serve to attract suppliers, employees, and clients, like never before.

    Through aggregated content, we can reach thousands of online publications around the globe with the push of a button. Never before have we been able to avail of such reach and tap into so many unknown and viable markets! It’s pioneering, and it’s exciting.

    Business is nothing more than a network of conversations. It’s all about communication power, and programmatic algorithms are the way of the future. It gives you unprecedented reach with unprecedented target markets.  A new way to communicate and connect, around the globe!


    With programmatic technology, you can now attract vendors with over 1 million relevant, specific, targetted, viewers around the globe!


    Bring our people back home to work on the greatest projects in Atlantic Canada through superior online communications tools!


    Bring in global experts who will transfer technology to this region!


    Utilize strategic experiential content that converts to a sale! Finally, programmatic solutions provide unique, in-depth insights into your product and services!


    Today it’s easier than ever to do business around the world with like-minded individuals. Where there is an online seller, there is also a buyer. Programmatic algorithms are simply the technology that bridge the two!


    Tina Olivero – The OGM


    Tina Olivero

    30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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