by Tina Olivero

Find out why Statoil changed its name to Equinor

The world sat back and wondered why such a world-class brand like Statoil would change its name. The answer came in the word “Change”. Life is about change and Statoil’s vision included the relentless commitment to embracing change, as it stands, as it is!

In a world that’s ever-changing, Statoil saw a future of change as a natural part of life and progress. Even a big oil company like Statoil changes and Equinor represents that change in action. Evolving from an oil and gas company to a broad energy company, Equinor is the result of a powerful company that is always searching for a better version of themselves.


Statoil’s strategy presented in 2017, will deepen in core areas and develop new growth options internationally. In this light Statoil as one of the world’s most carbon-efficient producers of oil and gas, will develop its low carbon advantage further. Statoil is building a material industrial position within the renewable energy sector and expects to invest 15-20% of total CapEx in new energy solutions by 2030. So the short answer to the name change is…. the company has a new vision a new vision. A vision the reflects safety, high value and low carbon.

What does Equinor mean?

The name Equinor is formed by combining “equi”, the starting point for words like:
equality and

and  “nor”, signalling a company proud of its Norwegian origin.

Change in modern-day energy systems: The new energy mix

Chair of the board in Statoil, Jon Erik Reinhardsen

“The world is changing, and so is Statoil. The biggest transition our modern-day energy systems have ever seen is underway, and we aim to be at the forefront of this development. Our strategy remains firm. The name Equinor reflects ongoing changes and supports the always safe, high value and low carbon strategy we outlined last year,” says chair of the board in Statoil, Jon Erik Reinhardsen.

President and CEO, of Equinor Eldar Sætre.

“Statoil has for almost 50 years served us well.  Looking towards the next 50 years, reflecting on the global energy transition and how we are developing as a broad energy company, it has become natural to change our name. The name Equinor captures our heritage and values, and what we aim to be in the future,” says former Statoil’s President and CEO Eldar Sætre. President and CEO, of Equinor Eldar Sætre.

“Equinor is a powerful expression of who we are, where we come from and what we aspire to be. We are a values-based company, and equality describes how we want to approach people and the societies where we operate. The Norwegian continental shelf will remain the backbone of our company, and we will use our Norwegian heritage in our positioning as we continue growing internationally within both oil, gas and renewable energy,” says Sætre.

BAY DU NORD AND EQUINOR: Always Safe, High Value, Low Carbon

Equinor Canada is executing the Bay du Nord project offshore Newfoundland and their new name reflects their commitment to shaping the future in a safe and competitive way. Their motto is Always Safe, High Value and Low Carbon.  Those distinctions are a context for the delineation of the Equinor Bay du Nord project.  This project means $3.5 billion in revenue and 11,000 years of employment for Newfoundland and Labrador.


President and CEO of Equinor, Eldar Sætre.

Tina Olivero

30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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