by Tina Olivero

    Energy Matters

    There’s one thing about a global recession that is extremely powerful and should not be overlooked. Economic recessions have guided us to look for bigger and more powerful methods to operate within. What that translates into are new and creative business models, new products and services and business operations overall. We have certainly evolved.

    The internet is the most powerful global network and communications’ tool on the planet. Globalization is happening FAST with the emergence of multimedia online solutions. People with mastery in online applications, solutions and sales hold the keys to global business success: anything can get created online and translated into tangible business practices. What that means is highly effective communication and productivity networks are essential in today’s global economy. Companies like Google and IBM certainly “get it”.

    Here at The Oil and Gas Magazine, we are capitalizing on multimedia global solutions. With people operating all over the world, we’ve created new structures to communicate and left old structures behind. In many of our offices, we don’t even have a fax machine anymore, and our meetings are held globally on “go to meeting”, MSN or Skype. There’s no fee, it’s incredibly cost effective, and we are all linked together in real time. We have a fan page on Facebook, and our social/global networks are growing in leaps and bounds.

    The economic crisis has forced us to sift through the “excess in corporations” and has summoned us to be streamlined, be accountable and most importantly, to deliver results when we said we would – even when it isn’t easy. What that really translates to is having INTEGRITY in our organizations, with our work, with our word and with our world. When we deliver on promises, things get done. It’s really that simple.

    A global economy means being globally competent, being globally conscious and being leaders in global integrity. Corporate ethics, good governance and excellence standards will pave the way for our future because they call us to be bigger than we have been in the past.

    These are interesting and unprecedented times. In my world, that’s a very good thing because here at The Oil and Gas Magazine, we consider “the world to be our home”.

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