TINA OLIVERO: New E-World Sales & Marketing Systems for Industrial Companies

The pandemic transformed how we stay connected. It changed how we share ideas and opportunities. People had to get creative, and they had to do it fast. The result was a whole new E-World that ultimately will make us more versatile, globalized, and resilient.

When people stopped flying and the world shut down, people had to get super creative and implement new models for marketing, sales, hiring, investor relations, PR, supply/vendors and processes, partnerships and more.

This new E-world meant harnessing zoom and teams platforms and ensuring the environment of the meeting was connected and professional even if you were meeting from your bedroom.

While we now start to get back on the road, and travel becomes more available, the power of E-business will forever play a role in how we expand and grow in business from here forward.

E-SALES

You want to sell an industrial product or you want to position for a bid…. how are you going to do it?

Warm handshake, friendly smile, grab a coffee? What about the fact that we don’t want to travel as much as we used to for things like tradeshows and face-to-face meetings?

Succeeding in sales today, means moving from the outside world to the inside of a computer world. And the transition from in the field to inside a computer is a whole other ball game.

Hybrid work models have quickly become the norm. Either fully remote solutions sprung into existence or a combination of out in the field and online is the new method of doing business. No matter what, hybrid work scenarios are here to stay.

E-WORLD OPPORTUNITIES

Being creative, using personalized emails, having engaging zooms are now the baseline for communicating with potential clients.

When we are on zoom, we will face distractions and it’s our job to find new ways to keep our clients connected. With organization, creativity, and powerful engagement, we can have an effective E-Work environment which can out-perform old sales models.

Think about it, less travel, more meetings, less cost, more communication. It adds up. Business is nothing more than a network of conversations. People who organize conversations effectively, stack meetings and create an E-Flow work environment will win the game of the E-work world.

Building great relationships, trust and rapport is still the foundation of any relationship. Having clients get to know, like and trust you is key, online or in person. So, the rules haven’t changed in that regard. Building rapport still means a professional appearance and zoom background, good communication, understanding your client, finding common ground, discovering needs, sharing experiences, matching mannerisms and speech, future pacing and finding solutions.

Quickly adapting to this new E-World means recreating the outside world inside the computer world. It means finding new ways to connect and get personal with relationships so that there is a strong foundation of trust established online.

PAAS – PUBLISHING AS A SERVICE

As publishers of a global energy magazine, The OGM served clients around the globe ensuring suppliers and energy companies got their message to the right market.

Publisher Tina Olivero says, “During the pandemic it became apparent that tradeshows and flying to meetings was not an option for us or our clients. E-meetings became the norm and suddenly, the world got much smaller. Client contact became easier, faster, and automated. Computer advances and algorithms took over the laborious job of research and client acquisition. Business development costs came down, workflows became more efficient, and sales took off for us. That would not have happened, except for the pandemic. Long story short, there’s a silver lining in everything, when we are willing to embrace the challenges, we then reap the rewards.”

PaaS is a client solution that searches out potential clients, matches content with buyer and seller and creates an automated lead generation system. Where traditional advertising could be hit and miss at times, PaaS connects those interested, with those selling and the computer algorithm does all the work of bringing them together. As a result, expanding into new markets is now affordable. Finding your exact right client is now easier. All of this is because of the new E-Work environment and computer AI.

Visionary Tina Olivero says, “The E-world will expedite globalization and before we know it, doing business anywhere in the world at any time, will be an affordable proposition. Global commerce is emerging, and the opportunities are truly endless.”

Tina Olivero says, “We must look into the future and see that nations will unite; languages will merge, and boarders and boundaries will fall away. Open and free markets will be the foundation of the global playing field of business as we grow exponentially with E-Business automations and processes.”

These are truly incredible times.

www.TheOGM.com