OUR GREAT MINDS

Robin Greschner

Robin Greschner

Investor Relations and Communications - Petro Bakken Energy Ltd.

Robin Greschner works at PetroBakken Energy Ltd. in Investor Relations and Communications. She completed her Undergraduate Degree from Queen’s University and later returned to complete her MBA, earning the honour of Class President.

Apart from her job at PetroBakken, Robin is on the Board of Directors for the Canadian Association of the World Petroleum Council and Chairs the Youth Committee. Robin, along with a team of other equally ambitious young professionals, has made it their mission to ensure the millennial generation participates in the discussion about the future of the energy industry in Canada.

Robin is also an active participant in her local community and abroad. Currently, she is on the Board of Fort Calgary offering strategic input in the upcoming East Village Development in Calgary. She has also volunteered overseas and led initiatives to raise money to build classrooms in Africa.

In her free time, Robin likes to read, play sports, travel and cook.

We asked Robin:

The OGM: What does sustainability mean to you?

Robin: Sustainability is complicated, but the definition that has stuck with me is: meeting today’s needs without compromising the needs of future generations.

The OGM: Have you had a mentor?

Robin: At an early age, I recognized that everyone, no matter their rank or title, has lessons to share if you are willing to listen. That belief has served me well. I am indebted to many informal mentors for championing my career, challenging me beyond what I thought I was capable of doing, taking a chance on me and sharing their perspectives.

The OGM: What does success mean to you?

RobinSuccess is the sum of every action I take. I use my values as my guiding principles and view professional achievements as only a small part of my success. Using this approach to life, while taking time to laugh, be kind and say yes to adventure, I will look back proud and consider myself to be successful.

The OGM: If you were to describe your career in three words what would they be?

RobinPreparation meets opportunity.

The OGM: What advice would you give to someone looking for a career in the energy industry?

RobinMy advice is to do your homework to understand the varied opportunities that are available in our sector. I really believe this industry can provide a role for anyone; it is just a matter of finding a company and position that fits your personal motivations best.

The OGM: Describe a milestone in your career?

RobinLanding my first job in Investor Relations was a major milestone for me. It was when my skills and interests collided and I experienced what it felt like to love your job.

The OGM: Describe a challenge you faced in your career?

RobinA career challenge I have faced is developing patience. After four years of university case studies where I got to play CEO, policy maker and consultant, I graduated with some very lofty ambitions and strong opinions. Then I started my first entry-level position and realized I needed to earn my stripes. With time I have come to appreciate that you can have a meaningful impact at any level of an organization, it is simply a matter of perspective.

The OGM: What impact does technology have on your career?

RobinTechnology has dramatically impacted communication for individuals and companies.  The accessibility and instantaneous nature of information has changed how companies communicate, what they communicate and why they communicate. Technology has also raised the profile for organizations and made communication across several mediums a core part of a company’s strategy.

The OGM: What do the next five years look like in your career?

RobinI have stopped trying to guess what the next 5 years might look like because I never seem to be right. My approach is to do my best at everything and let the rest take care of itself.  So far, reality has always exceeded my wildest expectations.

The OGM: Were you always interested in a career in Energy?

RobinMy original plan was to be a pediatrician. However, on a whim I decided to start an undergraduate degree in commerce. When it came to choosing a career, I knew I wanted to live close to my family, and therefore energy was good fit for me. It was only once I was immersed in the industry that I fully appreciated the opportunities that were available.

The OGM: What interests you to sustain a career in the Energy industry?

RobinMy original plan was to be a pediatrician. However, on a whim I decided to start an undergraduate degree in commerce. When it came to choosing a career, I knew I wanted to live close to my family, and therefore energy was good fit for me. It was only once I was immersed in the industry that I fully appreciated the opportunities that were available.

The OGM: Do you have a role model you look up to?

RobinThere are many people I look up to, but I believe that my path is unique to me. Therefore when I make a decision I look to others for input, but ultimately rely on my intuition. That way I am accountable to myself and am responsible for the outcome.

The OGM: What does Energy mean to you?

RobinTo me energy means progress.  Progress means the future. And the future requires strong leadership to develop our resources efficiently and responsibly.

The OGM: What is your favorite APP on your phone?

RobinI am always impressed by Google’s products. Google Goggles amazes me.

The OGM: What impact will the Millennial Generation have on the Energy industry?

RobinThe discussion of the role of millennial generation is often limited to future labour supply. I firmly believe the millennials will do more than just fill positions; they will bring a renewed sense of leadership. Their fresh perspective, sense of creativity and tendency towards collaboration is exactly what our industry needs to move forward in a sustainable way. That is why it is so important that companies and industry do their part to attract and retain the best of that generation.

The OGM: What’s your take on Social Media and our ever changing digital world?

RobinI love change, so the “next big thing” in social media always fascinates me. From an industry perspective, it allows individuals to have much louder voices, demands greater accountability from companies and facilitates a two-way dialogue. The trade-off is that information is far more subjective and facts can become blurred.

Personally, I am grateful that social media has allowed me to stay connected to friends and colleagues all around the world. However, no matter how sophisticated technology becomes I still rely on stationary and a pen on a regular basis.

The OGM: What Social Medium do you use on a daily basis?

RobinI would have to say Twitter. I really appreciate a good hash tag.

The OGM: Do you use Social Media for work?

RobinI rely on Twitter at work to provide me with breaking news as soon as it happens. I find it an efficient tool to monitor what stories are published on our company and the macroeconomic environment. I also like to follow thought leaders to gain insight into topics that I am most interested in.

The OGM: What do you think of Social Recruiting?

RobinI think social recruiting has a place in researching candidates and linking individuals; however, there is no substitute to meeting someone face-to-face.

The OGM: Why do you love what you do?

RobinI love what I do because I find the work interesting, the problems challenging, the leadership engaging and I have the opportunity to work with a great team.

Tina Olivero

30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

Spread the word about Robin Greschner!

Get Media Kit


OGM - Our Great Minds