OUR GREAT MINDS

    by Tina Olivero

    Facts on Oil Sands – There’s an App For That!

    Now more then ever, you can choose how you’d like to access information. CAPP has created an all-encompassing Oil Sands app to help you access facts and engage in a constructive dialogue right from the palm of your hand.

    This educational and informative app facilitates a fact-based discussion on Canada’s oil sands.The strength of Canada’s economy depends on industry’s ability to provide safe, secure and reliable energy to customers across North America. Canadians expect responsible development and want to know that the industry is continuing to do its part in protecting the environment while developing this world-class resource. Having quick access to facts about the industry’s impacts and benefits means you can knowledgably participate in the discussion with anyone, anywhere using this new app.

    The Facts on Oil Sands app is part of the oil sands industry’s broader communications and outreach efforts, which include the hard copy fact book and outreach to communities, policy-makers, media and the general public.

    CAPP encourages users to provide feedback on the app via the Blackberry and Apple, app stores, as well as to CAPP directly by pressing Ask CAPP at the bottom of every content page in the app.

    Downloading the app is easy. From your mobile device, search ‘oil sands’ in the Apple or BlackBerry app stores or click the links below. Downloading the app takes only a few minutes.

    Get the BlackBerry version here.
    Get the Apple version here.

    CAPP app features include:

    1. Facts on oil sands and the economy, environment and energy security.
    2. Fact-sharing via Twitter, Facebook and email.
    3. Facts are sourced and links to sources are provided.
    4. Users can opt to be notified of updates as new reports are released and data is updated.
    5. Examples are provided to illustrate what oil sands companies are doing to improve performance.
    6. Ability to share the app with contacts at the touch of a button.
    7. Users can send questions to CAPP directly through the app.

    The Canadian Association of Petroleum Producers (CAPP) represents member companies that produce about 90% of  Canada’s natural gas and crude oil.

    Tina Olivero

    30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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