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Energy industry professionals need to understand that digital media is a rapidly evolving field that can be used to reach and engage with customers, stakeholders, and the general public. This includes understanding how to effectively use social media platforms, search engine optimization, content marketing, and other digital tools to communicate with their target audience.
It is important for energy industry professionals to stay up-to-date on the latest digital media trends and best practices in order to maximize the effectiveness of their digital communications. Here’s a list of the top ten key areas to consider when growing your company in the digital space.
Many of the current marketing terms can be confusing, so we’ve supplied an excellent glossary of terms for your ease and convenience. Here is the ultimate influencer marketing glossary.
Working with a company that understands your vision, goals and processes is key to building your digital assets. Ensuring you have a company like DIGITALCOLLATERAL.ca which specializes in energy clients, content and marketing will save you a lot of time and money in developing your online assets and they will be on POINT!
The energy business will soon all be digital. What exists in the real world will also be duplicated online. Paper will become a thing of the past as we plant more trees to address climate change. Now is the time to ensure your company is sustainable, paperless and digitally savvy!
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