by Tina Olivero

    Top 10 Things ENERGY PROFESSIONALS Must Know About Their ONLINE Success

    Energy industry professionals need to understand that digital media is a rapidly evolving field that can be used to reach and engage with customers, stakeholders, and the general public. This includes understanding how to effectively use social media platforms, search engine optimization, content marketing, and other digital tools to communicate with their target audience.

    It is important for energy industry professionals to stay up-to-date on the latest digital media trends and best practices in order to maximize the effectiveness of their digital communications. Here’s a list of the top ten key areas to consider when growing your company in the digital space.

    1. Search Engine Optimization (SEO): Understanding how search engines rank websites and how to improve a website’s visibility in search engine results.
    2. Social Media: Understanding how to use social media platforms to engage with customers, build brand awareness, and distribute content.
    3. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
    4. Email Marketing: Using email to communicate with customers and prospects to nurture leads, build relationships, and promote products or services.
    5. Pay-Per-Click Advertising (PPC): Using paid advertising to drive traffic to a website, typically through search engines or social media platforms.
    6. Analytics: Using data to measure the success of digital marketing campaigns and make informed decisions about future strategy.
    7. Web Design and User Experience (UX): Understanding how to design and develop a website that is easy to navigate, visually appealing, and provides a positive user experience.
    8. Video Marketing: Using video to connect with customers and prospects, build brand awareness, and promote products or services.
    9. Influencer Marketing: Partnering with influential people in a specific industry or niche to promote a product or service.
    10. Affiliate Marketing: Partnering with other businesses or websites to promote products or services, with the goal of earning a commission for each sale generated through the partnership.

    Many of the current marketing terms can be confusing, so we’ve supplied an excellent glossary of terms for your ease and convenience.  Here is the ultimate influencer marketing glossary.

    Working with a company that understands your vision, goals and processes is key to building your digital assets. Ensuring you have a company like DIGITALCOLLATERAL.ca which specializes in energy clients, content and marketing will save you a lot of time and money in developing your online assets and they will be on POINT!

    The energy business will soon all be digital. What exists in the real world will also be duplicated online. Paper will become a thing of the past as we plant more trees to address climate change. Now is the time to ensure your company is sustainable, paperless and digitally savvy!

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