For more than twenty years, the Atlantic Canada Petroleum Show has been a forerunner in gathering the industry together. In recent years, the decline of the industry has forced companies to reimagine how they do business – and the Atlantic Canada Petroleum Show is no exception. Since purchasing the event from dmg events in 2017, Wes Scott of EventWorx Corporation says, “It is time to reimagine exhibitions, we simply do not want continue to run the event in the same format. Much like energy companies are doing, we are reinventing the ourselves, how we operate and what we offer our customers.” Service providers (the exhibitors) want the right people attending, and attendees want access more education, training, live demonstrations and networking options.
“We have spent a lot of time talking to exhibitors and attendees, to help us shape a new focus, to a more grass-roots approach,” said Scott. The event, the premier energy exhibition for East Coast Canada, runs June 20-21 at Mile One Centre in St. John’s; and is held in conjunction with Noia’s Oil & Gas Conference.
One of the things Scott and his team are focusing on is the expectations that attendees have, which has changed over the years. “What people want from an event like the Atlantic Canada Petroleum Show is evolving. They don’t want to just come and walk the aisles – they don’t have time for that. They need solutions to their business challenges; and with that they want many more educational choices. They need to be able to come to an event and have their questions answered, and problems solved. Business, maintenance and operational efficiencies are key.”
The event will attract 120 exhibiting companies, with emphasis on educating attendees in an interactive, dynamic format, and the Meet the Experts series. Attendees will have access to a parade of experts on a variety of different topics across the supply chain. Informal discussions and interactive demonstrations between the service companies and the attendees will replace the usual doldrums of walking a trade show booth-to-booth.
There a number of new features at the show including:
“Business still needs to be done face-face – we can’t always hide behind email or the internet. We look forward to generating a refreshed platform for both companies and individuals to get together to find innovative supply chain challenges.”
As most people in the industry know, we publish the Oil and Gas Magazine (The OGM). As well we provide our clients with business development consulting and marketing solutions for the new digital era.
“What I enjoy most about my work is being able to surprise and delight clients by developing show-stopping projects and we plan to do just that at the next Atlantic Canada Petroleum Show. Each year at the Atlantic Canada Petroleum Show we spend a lot of time getting creative with our booth. We brainstorm and ensure that we provide an “experience” for our clients when they stop to visit us at Mile 1 Stadium”, says Tina Olivero, Publisher of The OGM.
“We appreciate the effort people made to visit us and in return, we provide an experience that delights attendees. One that makes people stop, join in, engage and feel good about interacting with our company and our products. For example last year we had a beautiful white, sleek, Jaguar automobile, in our booth. Imagine yourself in that. We had a draw for people to win that Jag for a weekend get-a-way! What fun! We had all kinds of social media around it and it really took off, pardon the pun! It was a hit, people were taking their pictures with the Jag and so excited to win that adventure prize.”
Tina explains, “This year we have something really special happening at our booth that corresponds to the times. Given that West White Rose is going to be such a lucrative world-class project, this year we will be profiling that project and all its opportunities for our people. Celebrating industry, the environment and the arts we have merged those sectors into one theme: “The Art of Business”. We have partnered with a Dave Pye who operates the stained glass company SGO Designer Glass. Dave and his designers have constructed a full, wall-size stained glass mural, which will be on display as the backdrop of our booth. We then transferred that beautiful piece of work onto the front cover of The OGM for our summer edition which will be distributed at the Atlantic Canada Petroleum Show. Seen in the graphic below this beautiful wall-sized mural incorporates the harmonious integration of man and nature, industry and art. It’s exciting and it’s beautiful. This amazing wall-sized original piece of work will be on silent auction at the show and everyone visiting our booth will get a complimentary copy of The OGM magazine with the artwork on the cover. We are extremely pleased to be profiling our industry, our people, our art, and our industry at ACPS this June. Drop by our booth and perhaps you might we the very lucky bidder that takes this extraordinary piece of art back to your home or office”, explained Tina Olivero.
The Atlantic Canada Petroleum Show takes place at Mile One Centre and is hosted in partnership with the Noia Oil & Gas Conference. Join us June 20-21, 2018. For more information, visit https://atlanticcanadapetroleumshow.com/
Who attended ACPS last year?
Check out this inclusive feature in The OGM of last years powerful participants!
If you would like assistance with your booth, communications collateral, brochures, advertising, presentations or any other sales/marketing initiative, we can support you.
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