Greg Archbald, founder of GreaseBook, graduated from the Honors College at the University of Oklahoma in 2005 where he received a dual degree in Energy Management and Finance. In 2010, Greg was invited to attend ESADE’s Global MBA program on scholarship in Barcelona, Spain, ranked by both Financial Times and Business Week as one of the top international business schools in the world.
While attending ESADE, Greg was introduced to some of the mobile industry’s brightest mobile app design and development specialists. By combining their knowledge with the exposure he gained from working at his family’s business, SSI (Oklahoma’s leading accounting software provider to over 300 investment, production, exploration, and service companies in the oil & gas industry), Greg immediately recognized how much the owners of oil & gas operating companies stand to profit from mobile apps in the form of increased oil production and awareness of the employee efforts that directly affect the bottom line.
Upon returning to Oklahoma, Greg immediately lured his dad away from his post as president of SSI to consult part-time on GreaseBook’s operations. Headquarted in Oklahoma City, GreaseBook is poised to rock the oil & gas industry. Greg is excited to be home and is 100% committed to helping independent operators pump more oil, waste less time, and make more money.
Greg: Healthy ecosystems and environments are necessary to the survival of humans and other organisms. Just as in nature, one must take care of their personal ‘ecosystem’ – family, friends, mental health, physical well-being, etc. Essentially, things which matter most must never be at the mercy of things that matter least. To me, sustainability is tending my personal ecosystem so that it can continue to thrive.
Greg: We see more and farther than our predecessors, not because we have keener vision or greater height, but because we are lifted up and borne aloft on their gigantic stature. I’m but a dwarf standing on the shoulder of a giant. My giant is my dad. He runs a very successful oil & gas software company of his own – it’s only through him that I’ve come this far.
Greg: There are almost as many definitions of the word “success” as there are people in the world. To me, success is taking pride in a self-perpetuating system one builds for him or herself. It could be a company, a family – even an outlook on life.
Greg: Optimism. Freedom. Enthusiasm.
Greg: Get a great job at a great company, and then find all the processes that are broken in that company. Ask around, see if your friends working at similar companies have similar issues. Work nights and weekends (while your friends party and carry on) developing a solution to solve this issue. Quit your job. Sell your solution to your old company and the companies of your friends. Throw an even bigger party for you and your friends.
Greg: The first time I received a message in my email box from our credit card processing company notifying us that a customer had transferred payment to our bank account. It wasn’t a lot of money, but it did validate our hard work as well as our business model.
Greg: Starting a business!
Greg: Technology is my livelihood. It’s ever changing and never dull.
Greg: Who knows? That’s what makes it so exciting.
Greg: Yes. I always felt there was a lot of opportunity in energy – however, it took a while to discover which facet of the industry I might be able to make a big impact.
Greg: Helping independent operators pump more oil, waste less time, and make more money.
Greg: William Bruce (Axl Rose)
Greg: Maintaining the comforts of life we’ve come to take for granted.
Greg: Why GreaseBook, of course!
Greg: The Millennial Generation’s greatest potential for impact will be the questioning of current systems – notice I say ‘potential’, because it’s not a certainty. We must respect the old guard and make a concerted effort to understand their reasons for having done things a particular way. Only then can we improve upon it.
Greg: Social media is like cigarettes for a new era: addictive to those that use it, lucrative for those that wield it, and harboring many side effects that are still unknown. All of us have experienced group dynamics interrupted by the chime of someone’s phone, or the physical company of a friend who isn’t mentally there. It’s unfortunate, but the virtual second hand smoke of one person’s device can ruin the environment for so many.
That being said, I still use social media. It’s an interesting time to be young!
Greg: Does Skype count?
Greg: Right now, we’re playing with LinkedIn.
Greg: Why not?! Hire smart or manage tough – you must use all the tools available to you to find the best potential recruits.
Greg: I love to learn, and running a business is one of the most challenging things I’ve ever taken on – I know I’m becoming a better person for it.
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