Increase Sales & Competitor Analysis With SEMRUSH

What’s your competition up to?  Do they have the edge?  Are they reaching your customers? Do they engage faster, better and more frequently than you? Those are important questions and the answers can lead to your success or your demise.  Competition is a good thing. It drives us crazy at times but it also drives us to perform in more effective and strategic ways. 

While some people believe that you never have to monitor your competition others do it with precision.  Where do you fall in the spectrum? 

Here are 7 must knows that will give you a baseline foundation for your online competitive analysis:

1. Advances in software and technology make competitor analysis easier and more accurate than ever.  Websites and Google can say a lot about your business and your competition.  Your online presence is highly visible and highly measurable. And the good news is, so is your competitions.

2. Website and word searches are the future.  They tell us where people search for products and services, where they come from, online habits, what they read, how long they stay on a page, if they engage and click through your content, and much more.

3. The field of online web analysis is a science unto itself and probably more information that you need to know. But you do need to know the basics of how you fare online, how your competition  is succeeding online and most importantly how to harness a constant state of improvement with your communication, sales, and marketing results, online.

4. The website is the new office site.  It’s the first touchpoint of any company who wants to do business with you. They check you out and find out precisely how you present your storefront online, how you communicate and engage, if they like you, what your culture is like and then they look at your products and services.  And all that happens in about 60 seconds when they enter your website.  Unconsciously we make all those observations before we even shop.  That’s the psychology of purchasing power. People move forward based on their ability to feel good about your business and your offerings and also how your offering makes them feel about themselves.

Competitive Analysis with SEMRUSH

5. Know as the world’s leading competitor analysis tool is SEMrush.  It’s an online tool that provides you with a very accurate snapshot of what’s happening online with any website.  When you go into SEMrush.com you’ll be given to option to type in your company name or your competitors names to see how they are performing.  You will have the option to see what people search most for and how to position the words on your site, and your blogs to rank higher in the search engines.  You will have the ability to go into in-depth research on online performance and engagement behaviours.  This tool is worth your investment of time and the $69/month that it charges to use it.

Overall domain knowledge describes how the website is used, where people click, the flow of traffic, where people search, paid search, backlinks and advertising.

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO) to your website. They are naturally generated by Google.

Backlinks are links from another website to yours. They have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO.

6. SEMrush gives you an overview of your overall website goals.  It provides you with a traffic report of your paid and organic performance.  Meaning it allows you to see what your website is generating organically on it’s own, by google standards, and paid, which allows you greater faster access to higher search engine rankings.  This means you can also access your competitors website performance, access their marketing efforts and what they target.  Here’s a video that tells you all about SEMrush.

7. Today it’s all about data.  Knowing precisely where you’ve been, where you are now and where you want to go. SEMrush provides a wide range of tools that support your analysis needs.  As you become more familiar with Search Engine Optimization and you gain competence in the competitive analysis you will naturally move toward more comprehensive strategies for having your information perform at peak levels.  There are many companies available who will support your website with SEO solutions. Some are great, others not so much.  What’s really important is to gain a baseline level of competence in online performance and taking a course that will give you that foundation is key.

There are many solutions for search engine optimization. You may choose a consultant or you may prefer a local or online course.  Your website has to make money or it’s not a good investment.  Your analytics guide in the directions you need to go.  If you don’t understand the technology and its value in your decision making you will be left behind!  It’s just that simple. I’d recommend.  the Blog Millionaire produced by Brandon Gaille found at TheBlogMillionaire.com.  This affordable course teaches you the ability to develop content like a pro and have your website traffic grow, ultimately providing you with a stronger platform to sell your products and services.  As one of the world’s most successful bloggers, Brandon shares his strategies to create, grow and monetize blogs in a way that everyone can understand.  And at the same time, you can keep a keen eye on your competition’s content and blogging habits.  For about $550 CDN,  it’s actually invaluable.

Author

Tina Olivero is the editor of TheOGM.com and The OGM magazine. She resides in Newfoundland, Canada and has lived in energy cities around the globe.  With a passion for progress and a sustainable future, she combines new media into conversation that architects new possibilities.  To tell your story with The OGM, you can SUBMIT YOUR STORY at our free open source publishing platform for energy readers and writers.   Enjoy!  www.theogm.com/u-publish-it

SPEAK TO TINA – FREE 15 Minute consult:
To speak with Tina about your company sales optimization and how to stand out from your competition, send her an email at tinaolivero@theogm.com

Or call – we are happy to provide you with a free 15 minute consultation! 709 770-0677