OUR GREAT MINDS

    by Tina Olivero

    Masdar City: Where New Energy Is Going To Take Care Of Our Kids

    Masdar City is an emerging global hub for renewable energy and clean technologies that positions companies located at Masdar at the heart of this global new energy industry.

    Located in Abu Dhabi, United Arab Emirates, Masdar City is a community where cutting-edge cleantech research and development, pilot projects, technology testing, and construction on some of the world’s most sustainable buildings are all ongoing. As such, Masdar City offers a fertile environment that inspires creativity and growth to organizations operating in this strategic and dynamic sector.

    Masdar operates through five integrated units, including an independent, research-driven graduate university, and seeks to become a leader in making renewable energy a real, viable business, making Abu Dhabi a global centre of excellence in the renewable energy and clean technology category. The result is an organization greater than the sum of its parts and one where the synergies of shared knowledge and technological advancement provide this commercial and results-driven company with a competitive advantage that includes an ability to move with agility and intelligence within an industry that is evolving at great speed.

    Why Future Energy?

    Abu Dhabi is home to 8% of proven global crude oil reserves, while the Abu Dhabi National Oil Company is one of the ten largest oil companies in the world; what’s more, the Emirate has enough hydrocarbon reserves at current production levels to last 100 years. So why has the leadership of this Emirate, which is the capital of the United Arab Emirates, committed billions of dollars to developing Masdar and establishing Abu Dhabi as a global centre of excellence in renewable energy and clean technologies?

    For The Planet:

    With a heritage tied to life in the harsh and unforgiving desert, Abu Dhabi’s leadership well understands the lessons of traditional desert living, where sustainable practices and resource conservation are not just slogans, but are essential to survival in such surroundings. That’s why the Emirate’s leadership understands the tremendous challenges posed by climate change, environmental degradation, and the need to find sustainable energy sources.

    For Abu Dhabi’s Future:

    Abu Dhabi has traditionally played a leading role in global energy markets as a significant hydrocarbon producer. Through Masdar, it seeks to leverage its substantial resources and experience in this sector to maintain its leadership position in an evolving world energy market that is increasingly looking to renewable energy. Through Masdar, Abu Dhabi aspires to be an international hub for renewable energy, new energy, and sustainable technologies, thereby balancing its already strong hydrocarbon position.

    This leadership is expressed in other ways as well. While Abu Dhabi has always been known as a global energy player, through Masdar, it is demonstrating what a responsible oil producer can do to help create a balance between hydrocarbons and renewable energy in addressing both climate change and energy security.

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