OUR GREAT MINDS

    by Tina Olivero

    Masdar City: Where New Energy Is Going To Take Care Of Our Kids

    Masdar City is an emerging global hub for renewable energy and clean technologies that positions companies located at Masdar at the heart of this global new energy industry.

    Located in Abu Dhabi, United Arab Emirates, Masdar City is a community where cutting-edge cleantech research and development, pilot projects, technology testing, and construction on some of the world’s most sustainable buildings are all ongoing. As such, Masdar City offers a fertile environment that inspires creativity and growth to organizations operating in this strategic and dynamic sector.

    Masdar operates through five integrated units, including an independent, research-driven graduate university, and seeks to become a leader in making renewable energy a real, viable business, making Abu Dhabi a global centre of excellence in the renewable energy and clean technology category. The result is an organization greater than the sum of its parts and one where the synergies of shared knowledge and technological advancement provide this commercial and results-driven company with a competitive advantage that includes an ability to move with agility and intelligence within an industry that is evolving at great speed.

    Why Future Energy?

    Abu Dhabi is home to 8% of proven global crude oil reserves, while the Abu Dhabi National Oil Company is one of the ten largest oil companies in the world; what’s more, the Emirate has enough hydrocarbon reserves at current production levels to last 100 years. So why has the leadership of this Emirate, which is the capital of the United Arab Emirates, committed billions of dollars to developing Masdar and establishing Abu Dhabi as a global centre of excellence in renewable energy and clean technologies?

    For The Planet:

    With a heritage tied to life in the harsh and unforgiving desert, Abu Dhabi’s leadership well understands the lessons of traditional desert living, where sustainable practices and resource conservation are not just slogans, but are essential to survival in such surroundings. That’s why the Emirate’s leadership understands the tremendous challenges posed by climate change, environmental degradation, and the need to find sustainable energy sources.

    For Abu Dhabi’s Future:

    Abu Dhabi has traditionally played a leading role in global energy markets as a significant hydrocarbon producer. Through Masdar, it seeks to leverage its substantial resources and experience in this sector to maintain its leadership position in an evolving world energy market that is increasingly looking to renewable energy. Through Masdar, Abu Dhabi aspires to be an international hub for renewable energy, new energy, and sustainable technologies, thereby balancing its already strong hydrocarbon position.

    This leadership is expressed in other ways as well. While Abu Dhabi has always been known as a global energy player, through Masdar, it is demonstrating what a responsible oil producer can do to help create a balance between hydrocarbons and renewable energy in addressing both climate change and energy security.

    Tina Olivero

    30 years ago, Tina Olivero looked into the future and saw an opportunity to make a difference for her province and people. That difference came in the form of the oil and gas sector. Six years before there was even a drop of oil brought to the shores of Newfoundland, she founded The Oil and Gas Magazine (THE OGM) from a back room in her home on Signal Hill Road, in St. John’s, Newfoundland. A single mother, no financing, no previous journalism or oil and gas experience, she forged ahead, with a creative vision and one heck of a heaping dose of sheer determination. With her pioneering spirit, Ms. Olivero developed a magazine that would educate, inspire, motivate and entertain oil and gas readers around the world — She prides herself in marketing and promoting our province and resources in unprecedented ways. The OGM is a magazine that focuses on our projects, our people, our opportunities and ultimately becomes the bridge to new energy outcomes and a sustainable new energy world. Now diversifying into the communications realms, a natural progression from the Magazine, The OGM now offers an entirely new division - Oil & Gas Media. Today, The Oil and Gas Magazine is a global phenomenon that operates not only in Newfoundland, but also in Calgary and is read by oil and gas enthusiasts in Norway, Aberdeen, across the US and as far reaching as Abu Dhabi, in the Middle East. Believing that Energy is everyone’s business, Ms. Olivero has combined energy + culture to embrace the worlds commitment to a balance of work and home life as well as fostering a foundation for health and well being. In this era of growth and development business and lifestyle are an eloquent mix, there is no beginning or end. Partnering with over 90 oil and gas exhibitions and conferences around the world, Ms. Olivero's role as a Global Visionary is to embrace communication in a way that fosters oil and gas business and industry growth in new and creative ways.

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      OGM - Our Great Minds